For this project, I created a series of three awareness posters that communicate food insecurity while staying true to Second Helpings’ vision, mission, and existing visual identity. Before designing the posters,
I considered what their core message is and how it could be communicated most effectively to a broader audience. I focused on using clear language and visuals that respected their established design style, while also refreshing the overall look. I also aimed to reflect both the organization’s strong sense of purpose and its welcoming, people-centered approach.
As an additional exploration, I redesigned several Instagram posts using the same visual language as the posters. With so many people engaging with social media daily, I wanted to explore how simple and easy-to-read visuals could encourage more people to pay attention to issues of food insecurity.
- Visual Communication
- Visual Systems
- Visual Hierarchy
- Social Media Design
- Typography